About the programme It has been
developed in response to the realisation that digital marketing is now
established as a priority for local, national and international businesses
because of the ever increasing digitalisation of consumer activities, and the
business opportunities that arise in a dynamic online marketplace. The E-consultancy/
Marketing Budgets 2013 Report revealed that 71% of global businesses plan to
increase their investment in digital marketing compared with 20% looking to
increase their offline marketing spend. The surge in demand for digital
marketing professionals from companies looking to quickly step up their game in
this space has inevitably led to a skills shortage across the marketing sector.
The UWS MSc in Digital Marketing will help address the skill shortage in this
essential sector. The MSc in Digital Marketing will have a strong focus on the
practical requirements currently expected of digital marketing graduates,
underpinned by relevant academic theory. Assessments based on live case studies
will provide students with insights into the issues facing companies and enable
them to achieve a high level of employability in the digital marketing sector.
In order to achieve the above aims, there are three distinct routes within the
MSc in Digital Marketing: Route 1 - this route is intended for students with
little or no prior grounding in the digital marketing. Route 2 - this route is
intended for students who have already obtained a qualification in digital
marketing. Route 3 - this route is a work-based learning pathway and is
intended for students already in paid employment within the sector looking to
enhance their understanding. Students undertaking this route will complete one
third of the programme in the workplace, with the remaining modules delivered
via a blended learning approach designed for maximum flexibility when
completing the course. Your learning Teaching methods will incorporate many
aspects of the digital world and the programme will utilise both online and
offline marketing tools to deliver module material. The learning experience is
intended to be interactive, flexible and student centred, thus deviating from
traditional teaching approaches. The programme makes use of a range of
practically focused assignments, such as case studies, portfolios,
presentations and other assessment formats which will replicate the types of
practice graduates will be expected to undertake in their typical working life
upon completion of the programme. Trimester 1 Core Modules: • Branding People,
Places and Spaces (20 credits) • Digital Marketing Practice (20 credits)
Optional Modules (one from): Route 1 • Strategic Marketing: Markstrat (20
credits) Route 2 • Creative Branding: Principles and Practice (20 credits) •
Practical Issues in Events (20 credits) • Practical Issues in Tourism (20
credits) • Integrated Marketing Communications (20 credits) Route 3 •
Professional Practice Development 1 (20 credits) Trimester 2 Core Modules: •
Creative Research (20 credits) • Digital Marketing Theory (20 credits) Optional
Modules (one from): Route 1 • Content and Media Management (20 credits) Route 2
• Building Iconic Brands (20 credits) • Experiential Branding (20 credit ).
Source:
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