Digital Markting at UWS

About the programme It has been developed in response to the realisation that digital marketing is now established as a priority for local, national and international businesses because of the ever increasing digitalisation of consumer activities, and the business opportunities that arise in a dynamic online marketplace. The E-consultancy/ Marketing Budgets 2013 Report revealed that 71% of global businesses plan to increase their investment in digital marketing compared with 20% looking to increase their offline marketing spend. The surge in demand for digital marketing professionals from companies looking to quickly step up their game in this space has inevitably led to a skills shortage across the marketing sector. The UWS MSc in Digital Marketing will help address the skill shortage in this essential sector. The MSc in Digital Marketing will have a strong focus on the practical requirements currently expected of digital marketing graduates, underpinned by relevant academic theory. Assessments based on live case studies will provide students with insights into the issues facing companies and enable them to achieve a high level of employability in the digital marketing sector. In order to achieve the above aims, there are three distinct routes within the MSc in Digital Marketing: Route 1 - this route is intended for students with little or no prior grounding in the digital marketing. Route 2 - this route is intended for students who have already obtained a qualification in digital marketing. Route 3 - this route is a work-based learning pathway and is intended for students already in paid employment within the sector looking to enhance their understanding. Students undertaking this route will complete one third of the programme in the workplace, with the remaining modules delivered via a blended learning approach designed for maximum flexibility when completing the course. Your learning Teaching methods will incorporate many aspects of the digital world and the programme will utilise both online and offline marketing tools to deliver module material. The learning experience is intended to be interactive, flexible and student centred, thus deviating from traditional teaching approaches. The programme makes use of a range of practically focused assignments, such as case studies, portfolios, presentations and other assessment formats which will replicate the types of practice graduates will be expected to undertake in their typical working life upon completion of the programme. Trimester 1 Core Modules: • Branding People, Places and Spaces (20 credits) • Digital Marketing Practice (20 credits) Optional Modules (one from): Route 1 • Strategic Marketing: Markstrat (20 credits) Route 2 • Creative Branding: Principles and Practice (20 credits) • Practical Issues in Events (20 credits) • Practical Issues in Tourism (20 credits) • Integrated Marketing Communications (20 credits) Route 3 • Professional Practice Development 1 (20 credits) Trimester 2 Core Modules: • Creative Research (20 credits) • Digital Marketing Theory (20 credits) Optional Modules (one from): Route 1 • Content and Media Management (20 credits) Route 2 • Building Iconic Brands (20 credits) • Experiential Branding (20 credit ).

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Be an Entrepreneur Part 3

1.     Build a Support Network.
You've made the internal commitment to your business. Now you need to cultivate a network of supporters, advisors, partners, allies and vendors. If you believe in your business, others will, too.

Network locally, nationally & via social networks. Join networks like NAPW.com, your local chamber of commerce, or other relevant business groups. Here are some networking basics:

- When attending networking events, ask others what they do and think about how you can help them. The key is to listen more than tout yourself.
- No matter what group you join, be generous, help others and make introductions without charging them.
- By becoming a generous leader, you will be the first person that comes to mind when someone you've helped needs your service or hears of someone else who needs your service.

2.     Sell By Creating Value.
Even though we purchase products and services every day, people don't want to be "sold." Focus on serving others. The more people you serve, the more money you will make. When considering your customers or clients, ask yourself:

- What can I give them?
- How can I make them successful in their own pursuits?
- This approach can help lead you to new ways to hone your product or service and deliver more value, which your customers will appreciate.

Get the Word Out.
Be willing to say who you are and what you do with conviction and without apology. Embrace and use the most effective online tools (Twitter, Facebook, YouTube, LinkedIn) available to broadcast your news. Use social networks as "pointer" sites; i.e., to point to anything you think will be of interest to your fans and followers.

Even though social networks are essential today (you must use them!), don't underestimate the power of other methods to get the word out: e.g., word-of-mouth marketing, website and internet marketing tools, public relations, blog posts, columns and articles, speeches, e-mail, newsletters, and the old-fashioned but still essential telephone.

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Be an Entrepreneur Part 2

1.     Business Planning Improves Your Chances for Success.
Most people don't plan, but it will help you get to market faster. A business plan will help you gain clarity, focus and confidence. A plan does not need to be more than one page. As you write down your goals, strategies and action steps, your business becomes real.

Ask yourself the following questions:
 - What am I building?
- Who will I serve?
- What is the promise I am making to my customers/clients and to myself?
- What are my objectives, strategies and action plans (steps) to achieve my goals?

2.     Know Your Target Audience Before You Spend a Penny.
Before you spend money, find out if people will actually buy your products or services. This may be the most important thing you do. You can do this by validating your market. In other words, who, exactly, will buy your products or services other than your family or friends? (And don't say. "Everyone in America will want my product." Trust me--they won't.) What is the size of your target market? Who are your customers? Is your product or service relevant to their everyday life? Why do they need it?

There is industry research available that you can uncover for free. Read industry articles with data (Google the relevant industry associations) and read Census data to learn more. However, the most important way to get this information is to ask your target market/customers directly and then listen.

3.     Understand Your Personal Finances and Choose the Right Kind of Money You Need for Your Business.
As an entrepreneur, your personal life and business life are interconnected. You are likely to be your first--and possibly only--investor. Therefore, having a detailed understanding of your personal finances, and the ability to track them, is an essential first step before seeking outside funding for your business. This is why I recommend setting up your personal accounts in a money management system such as Mint.com to simplify this process.
As you are creating your business plan, you will need to consider what type of business you are building--a lifestyle business (smaller amount of startup funds), a franchise (moderate investment depending on the franchise), or a high-tech business (will require significant capital investment). Depending on where you fall on the continuum, you will need a different amount of money to launch and grow your business, and it does matter what kind of money you accept.

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Be an Entrepreneur Part 1

If you want to start a business but don't know where to start, don't worry--you are not alone. In fact, given the new economic reality of our time, more people than ever before have found the "job" they thought was waiting for them doesn't exist. Others have come to the conclusion that they would rather create work they love, constructed to fit with their own life goals. No matter what the motivation is to be your own boss, you can start today.

Here are 8 Tips to Get You Started:

1.     Take a Stand for Yourself.
If you are dissatisfied with your current circumstances, admit that no one can fix them except for you. It doesn't do any good to blame the economy, your boss, your spouse or your family. Change can only occur when you make a conscious decision to make it happen.

2.     Identify the Right Business for You.
Give yourself permission to explore. Be willing to look at different facets of yourself (your personality, social styles, age) and listen to your intuition. We tend to ignore intuition even though deep down we often know the truth. Ask yourself "What gives me energy even when I'm tired?"

How do you know what business is "right" for you? There are three common approaches to entrepreneurship:

Do What You Know: Have you been laid off or want a change? Look at work you have done for others in the past and think about how you could package those skills and offer them as your own services or products.

Do What Others Do: Learn about other businesses that interest you. Once you have identified a business you like, emulate it.

Solve a Common Problem: Is there a gap in the market? Is there a service or product you would like to bring to market? (Note: This is the highest-risk of the three approaches.) If you choose to do this, make sure that you become a student and gain knowledge first before you spend any money.

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Career with Digital Marketing

Learning Digital Marketing

Everyone knows that the world in changing and its changing with the  phenomenal pace of Digital Marketing. It's constantly evolving technologies, and the way people are using them. is transforming not just how you use your information but how you interact and communicate with your friends and colleagues in your daily life on  a global scale.

It has changed not only your way of communication but also you buying behaviour. With dramatic advancement of Digital technologies you attitude to buying product and services now entirely been changed. People are involving themselves with the modern communication system more than ever. No longer the preserve of tech-savvy early adopters, today ordinary people are integrating digital technologies seamlessly into their everyday lives. They are contacting their friends and family through various online medium in from one part of the world to the other parts. it seems that the world in now in their hand and they just waiting to put it on the thumb soon. and this attitude is influencing the business  in a greater way. People are no longer interested to be a part of the crowed of the shopping centre and come back home in late evening with a tired body having a fake smile on their lips just to show their partners rather what they want now is seeing each other sweetest smile buying the greatest things by ordering while lying in the bed with the heavenly pleasure.

In the great chance of opportunity why we, the students are worried about our future business or job? we all should go to the best teacher Google or You Tube to do the research how to get the best career or go to a consultant to know the best way to achieve it and have the blessings of Digital marketing.

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Life is a bottle of drink

"Life is a bottle of Drink"

"Life is a bottle of drink",,, what rubbish !!!! what are you Talking about? isn't the question coming into your mind, yes of course it is. But just trust me and think, it is the most appropriate word I am telling you about life. when you are thirsty what you say in seeing the bottle?, you say " Wow!! got you,,, needed you the most.. more than anything and everything, but when you are in trouble you never say good to the morning rather you say why I am awake ?, who wake me up?, you never say Good Morning to your coming day, do you? then how come it can be good for you. So start praising your upcoming days, be confident, be focused to drink the whole bottle of drink that will take away your thirst. Don't waste even a tiny drop of it because  you paid for that. So life is even a bigger bottle with different flavour. Sometime it appears to you as a  innocent smoothie  ( very tasty )and sometimes like coke ( tasty but with gas ) and sometimes like ginger drink or Dr pepper (not tasty at all ) but you are appreciating all and you are enjoying all. So am i saying the right words,? yes I am. From the following examples i just want to explain you is ,one will not have an experience of anything until you face  or accept challenges in life, students are not quite ready enough to deal with all the situation of life but if we don't welcome the obstacles of life, if we don't face them, if we don't enjoy them, the obvious result is the destruction of career. so be a fighter like Achilles  ( Troy, sun of Zews ) and snatch your glory.

And never forget the following words by Persy Bysshe Shelley

"If winter comes, can spring be far behind?"

So, say hello to the good morning and live every moment with full of life.

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Lets Try to Choose a Career

How To choose career:

We are living in the globalized world where we have all the facilities for  a standard life. We are getting a very good chance to have a good education from reputed institutions all over the world and we are getting our degrees from different countries and different institution. Even though we are achieving higher education still we are confused about our future. There are few reasons behind this. The reasons might includes the following:

1. Most of us don't think about our career before we go for any course or training started. what we do we think we will do this degree or course and then we will get that job or will do that business. It's a very common mistake we find.

2. We are scared of ashamed of obeying a mentor. We pretend that we have no lacking or we don't want to be mentored by someone experienced.

3. The most important and common mistake is. most of us don't know about ourselves means we don't know what is our actual strength or what I am good at that will give me value in future or to my career.

 But there is nothing to be get frustrated because there is never late as  there is always way out from any problem if we have true intention. If we are looking for our first job or wanting to change career, there are number of things we can do to make the best decision. We might consider the following:

1.Get to know myself- knowing myself is the most important thing. If anyone doesn't know his strength and weakness, its quite impossible for him/her to get the dreaming success in life. So we have to be sure about our Strengths, values, interest and ambitions.

2. We need to fixed the right goal and then needs to work hard to get that. We have to make sure that we work at our best to reach our destination. we have to have the policy of " NeVer Give Up "

3. Finally, we have to get advice from the professionals to choose or change career. An advisor can be the best support for career. One advice can be the life changing event of life. So please remember the distance between you and your success is " AGOOD DECISION" which suits you and goes with your ability.

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